CHELSEA, Michigan — Corporate branding fails are legend. Coca Cola’s New Coke debacle. Bud Light’s Dylan Mulvaney detour. Cracker Barrel’s generic logo remake.
Ram and Dodge ditching V-8s.
The Stellantis brands’ epic, head-scratching decision has been the poster child of a bizarre few years in which automakers, reeling from billions in Nanny State fines, scrambled product offerings regardless of customer taste. After the implosion of their V8-focused muscle brands, Stellantis is working to right the ship.
Just as Cracker Barrel restored its traditional logo, Ram has stamped every V-8 model’s fender with the "Symbol of Protest" badge featuring a ram's head on an aggressive V-8 Hemi engine. If the six-cylinder lineup felt like surrender to The Man, the protest symbol is a rebel’s yell aga