Years of slowing sales and a decline in reading for pleasure should spell a grim future for the publishing industry. But BookTok, a widely popular subgenre of the Tiktok platform that's devoted to reviewing and recommending books, is offering a glimmer of hope.

Waterstones is "opening 10 new stores a year" and exploring new locations thanks to a "boom in UK sales of fiction last year", said The Guardian . But, as BookTok continues to grow, "the line between influencer and creator is becoming increasingly blurred", said The Bookseller . Editors are "increasingly finding their authors online" or favouring writers with a large social media following – a trend that could seriously disrupt the industry's status quo.

'Embrace' the romance

Racking up hundreds of billions of views, BookTok

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