LAS VEGAS ( FOX5 ) — The newest tourism campaign to boost Las Vegas visitation leans on the worldwide appeal of an iconic tourism attraction: the “Welcome to Fabulous Las Vegas” sign.

Thursday evening across the Las Vegas Strip, electronic marquees for various resorts displayed the logo for the new “Welcome to Fabulous Las Vegas” campaign.

The newest tourism campaign to boost Las Vegas visitation leans on the worldwide appeal of an iconic tourism attraction: the “Welcome to Fabulous Las Vegas” sign. (FOX5)

Clark County’s “Welcome” sign displayed purple lights to mark the occasion.

An inaugural commercial aired during Thursday night’s NFL game between the Dallas Cowboys and Philadelphia Eagles.

Electronic billboards also appeared across New York’s Times Square and Sunset Boulevar

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