As visitation to Las Vegas trends downward and concerns about high prices, especially on the Strip, fill social media, tourism officials here are looking for a brand refresh.

The Las Vegas Convention and Visitors Authority launched its destinationwide attempt Thursday, promoting the city as an “ultimate escape at an unbeatable value.” That includes nationwide advertising as well as “experiences, special offers and partnerships” to be announced over the next few weeks.

“It is a commitment to hospitality,” LVCVA President and CEO Steve Hill told the Sun. “Because we offer so many different experiences across any budget, no matter what you spend, we need our customers to walk away feeling like, ‘That was worth it. That was great.’ ”

The $35 million “Welcome to Fabulous Las Vegas” campaign

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