Most beer stories in 2025 sound the same, and they are not pretty. Sales are slipping, craft breweries are closing, and giants like AB InBev are cutting forecasts. But then there is Garage Beer , the scrappy light lager that went from a Midwest cult favorite to a national headline. And at the center of it all are Jason and Travis Kelce , two brothers who turned Super Bowls into family reunions and now, somehow, turned a humble beer into a rocket ship.

And the rocket’s price tag? An eye-watering $200 million. That is the valuation Garage Beer just landed after securing a fresh round of investment led by Durational Capital. Think about that. A brand that did not even exist nationally three years ago is now worth more than some legacy breweries with decades of history. This is not a

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