In addition to Formula 2.0, GFuel announced a new collaboration with YouTuber PewDiePie. The lingonberry-flavored collaboration features energy drink powder, cans and bars.

A vague social media post from GFuel this week sparked concern that the brand, beloved by the gaming community , was shuttering. But turns out, the company was just announcing a new formula.

"After years of shaking things up, fueling the grind and rewriting the rules, it's the end of an era," GFuel wrote in an X post on Sept. 2. "It's been an incredible journey being able to build alongside creators, gamers, streamers and a community that became family. So, to everyone who's been a part of it, thank you, we love you."

Days later, the energy drink brand gave more insight, announcing the launch of Formula 2.0, a

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