The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favouring its own advertising services, despite President Donald Trump’s warnings not to target US big tech.
Google vowed to appeal the decision by the European Commission, which accused the US firm of distorting competition in the 27-nation bloc.
“Google abused its dominant position in adtech harming publishers, advertisers, and consumers. This behaviour is illegal under EU antitrust rules,” EU competition chief Teresa Ribera said.
Trump has threatened to go after Europe for its rules on the digital market and on policing content, which affect tech giants based in the US.
Earlier this week, it emerged the commission had hit pause on the fine, seemingly for fear of US retaliation.
The E