Pacing the grocery store aisle to pick a protein bar can quickly trigger decision fatigue. There are dozens of options, with each listing nutritional information like dietary accolades : Egg whites | Dates | 15g protein | 150 calories | No sugar | No gluten.

RXBARs even claim to have "No B.S." (Now you're speaking my language!)

RELATED: Healthy Recipe: Plant-Based Peanut Butter Chocolate Protein Bars

"I started nutrition coaching 10 years ago and (the amount of protein bars) has changed so much," said Jamie Gould , a content strategist at New Ocean Health Solutions in Conshohocken. "I remember back then there were two or three, and now you go into Wegmans or you Google 'protein bars' and it's almost overwhelming — even for myself as a nutritionist."

Protein is having a bit of

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