CONWAY — Coastal Carolina wants to create a festival environment where a football game also breaks out.

No, seriously.

That’s the philosophy in Conway on Saturdays. And it's pretty straightforward and perfect for a place that might as well be called Myrtle Beach State University; one that's not afraid to lean into showmanship or flat-out gimmicks.

Remember Mormons vs. Mullets? That 2020 game against BYU was a win all the way around for CCU (including 22-17 on the scoreboard ). The Chanticleers embraced the last-minute absurdity of that unlikely matchup and elevated its brand like never before.

That formula remained undefeated Saturday along the Grand Strand. Promise a show, also deliver a game, and all's well that ends well.

It's a smart way to operate, despite seeming like upended

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