Allegiant Air is currently in the process of planning a major overhaul of Allways Rewards and its diverse co-branded credit card schemes to deepen customer engagement with the airline's loyalty program . The dual objectives of having a simple loyalty program and one that actively engages customers are not the easiest things to balance. Currently, program members will earn one point per dollar spent, with these amounts redeemable at a value of $0.01 each when booking flights, and there are currently no elite status tiers.

It appears that Allegiant is now interested in building a dynamic loyalty program that rewards passengers for continuing to choose the carrier in a different manner than simply offering a few extra points for each purchase made by a customer. This reflects indus

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