Less Than A Year Away: How Do Investors Feel About Alaska's Long

Alaska Airlines' leadership team knows very well that the commercial aviation industry is kill-or-be-killed. The team recognized this back in the 2010s, when it extended its financial capabilities to acquire Virgin America and its coveted landing slots at a handful of major airports on the West Coast. Ultimately, this move paid off and allowed the carrier to expand its reach significantly and gain a foothold in a number of high-volume premium markets.

In December 2023, Alaska Airlines once again capitalized on the opportunity to acquire a competitor, buying Hawaiian Airlines for a hefty $1.9 billion. This acquisition allowed Alaska to further expand its reach and dig into new kinds of markets, capitalizing on synergies and, most notably, leveraging Hawaiian's dynamic fleet of wi