Opinion If you're a tech company marketing manager writing white papers, you'll love a juicy pull quote. That's where a client says something so lovely about you, you can pull it out of the main text and reprint it in a big font in the middle of the page.

"VMware is essential for the operations of Tesco's business and its ability to supply groceries" is a great candidate from 2019.

Broadcom's answer to VMware pricing outrage: You're using it wrong

Or it would be, if it wasn't followed by accusations of massive contractual misbehavior threatening the client, and requests for many millions of dollars in damages – and rising. What looks great as marketing blurb isn't so hot on a court filing .

What a filing it is, too. Tesco is the UK's biggest supermarket chain by revenue, with around 40

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