As a 12-year-old, Andrew Keatts literally saw the writing on the wall when it comes to news that both informs and delights.

His Pop Warner football team had won a championship. The Columbia Flier, the community newspaper in the town outside Baltimore where he grew up, wrote an article about the victory. Keatts cut out the story and displayed it in his bedroom for years.

The experience highlights how Keatts intends to bring a personal touch to the Times of San Diego when he takes over Sept. 8 as general manager and editor.

“This is a chance to build. You talk to people and listen to them,” Keatts said on a recent sun-splashed afternoon over a beer in San Diego’s South Park neighborhood. You need to show your audience “you’re trusted, part of the community and you share their values.”

Ke

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