Brandpoint (BPT)

(BPT) - When a teenager starts losing their hair, the world often rushes to offer reassurances: "It's just hair." But for the nearly 7 million people in the U.S. living with alopecia areata, many of whom are adolescents, that phrase couldn't be further from the truth and actually can cause unintended harm.

The truth is: Alopecia areata is not a cosmetic concern. It's a chronic, unpredictable autoimmune disease that causes the immune system to mistakenly attack hair follicles, resulting in partial or complete hair loss on the scalp, face or body. While it may seem like a surface-level issue, its impact runs far deeper. It can affect mental health, social well-being and access to care in ways that too often go unseen, especially for young people.

"Getting treatment change

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