• The MTV Video Music Awards aired on CBS, Paramount's broadcast network. • It makes sense given the new media era we're in. • Even if it was a little weird for the olds like me to hear a CBS football crew promoting Doja Cat.

News item: David Ellison, who is now running Paramount, would like to find ways to increase the value of his cable networks, like MTV.

Also a news item: On Sunday night, one of MTV's most popular programs aired on … CBS, Paramount's broadcast network (as well as on MTV itself).

Does that make sense? Sure.

And it's pretty simple: The Video Music Awards, which used to be a very popular entertainment event back in the era when MTV was a very popular cable channel, is still a little bit popular, even though MTV isn't anymore.*

And while there's an ongoing debate

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