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Tootsie Roll refreshed its classic “How Many Licks” advertisement with updated animations and a new voiceover

Mr. Owl is back to charm a new generation while keeping the original storyline intact

The campaign runs Sept. 8 through Halloween across TV, YouTube and major social platforms

More than 50 years after Tootsie Roll Industries first aired its beloved “How Many Licks” commercial, the candy brand is rolling out a refreshed version of the ad, aimed to charm a new generation of fans.

The updated commercial debuted on Sept. 8 and will run through Halloween, keeping the same storyline that candy lovers know by heart. A curious child asks Mr. Owl how many licks it takes to get to the center of a Tootsie Pop, except now he and the hungry owl have had a modern glow-up for th

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