The audience for the MTV Video Music Awards , unsurprisingly, spiked with a move to CBS .
The broadcast network, airing the awards for the first time, fueled a 42 percent increase in viewers for the VMAs . Sunday’s show, which also aired on MTV and streamed on Paramount+, delivered 5.5 million viewers, according to Nielsen’s time-adjusted Live plus Same Day fast national numbers, which include out-of-home viewing. That’s the most for the show in six years.
The 2024 telecast, including the pre-show and encore airings, averaged 4.09 million viewers on MTV and 11 other Paramount cable outlets. (The comparable number here is 3.91 million, according to Paramount; final adjustments for the ‘25 telecast to follow.) CBS has a much wider reach than MTV does, as it’s available (at least