Events for this year’s Hispanic Heritage Month (Sept. 15–Oct. 15) promise to bring beloved traditions to audiences around the Bay, including folkloric dances, musical performances, and the region’s first-ever televised lowrider parade, cruising down Mission Street on Sept. 20.

This year’s celebrations also carry extra weight — for months, the Trump administration has targeted Latino immigrants throughout California, prompting many community members to avoid public gatherings.

“This parade isn’t just about lowriders — it’s about our right to exist, to resist, and to celebrate our cultura in the streets,” says Roberto Y. Hernández, founder of the San Francisco Lowrider Council. “We’re still here. And now, the world will see us, live and proud, on television.”

Here’s a sampling of events i

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