New York (CNN) — Howard Stern pranked his fans and the media Monday about leaving his longtime SiriusXM radio show.
Bravo host Andy Cohen appeared at the top of Stern’s 7 a.m. time slot, announcing that he was taking over the channel and rebranding it as “Andy 100.” Multiple media outlets, including CNBC, Variety and the Associated Press, published reports that Stern was leaving the radio network.
However, Stern came back on air about 10 minutes later, announcing that it was a hoax. He criticized inaccurate reports in the media about his employment status during his summer hiatus, calling them “bad rumors.”
The news briefly sent SiriusXM (SIRI) shares down nearly 2% in premarket trading, before rebounding.
The prank comes as his future with SiriusXM remains unclear after signing a 5-ye