LeBron James uses basketball diplomacy to bridge US-China tensions Updated 5 mins ago LeBron James has used basketball diplomacy to connect fans in the U.S. and China. The NBA star wrote an op-ed in Chinese state media, emphasizing basketball as a “bridge." This follows his first visit to China since 2019. The op-ed appeared in Monday's People's Daily newspaper. The Hong Kong-based South China Morning Post newspaper noted that it's rare for China's state media to carry the bylines of foreign sports stars. James was in China ahead of NBA pre-season games in Macao next month. These games mark an effort to rebuild the NBA's brand in China.
LeBron James uses basketball diplomacy to bridge US

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