A report called The Upper Third says mature viewers feel forgotten by today’s TV producers and there's an emphasis on reality-show formats in favour of the shows they grew up loving Benidorm is a classic show that doesn't get enough airtime (Image: ITV)
Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most, a new report reveals.
An in-depth study by Freeview channel network Great! found that more than a quarter (26%) of mature viewers feel forgotten by today’s TV producers, despite watching more television than any other age group – an average of 3hrs 42mins a day.
There are 22 million over-55s in the UK, around a third of the total population.
The report, called The Upper Third, also found that two-thirds