Apple’s “Awe Dropping” event is kicking off today at 1 p.m. ET, and yes, it will be livestreamed: You can watch it on Apple’s official YouTube channel, the Apple TV app, and Apple’s Events website—but, and I say this with love, unless you’re working remotely, you might want to be careful about watching videos at work. If you get caught, that’s on you. On the other hand, your boss loves Fortune . We promise. (If they’re confused or try to protest, simply show them this article.)

Apple throwing a launch party for its new iPhones has become as synonymous with September as pumpkin spice everything , but this event is not quite like the others. Despite solid financial results, including record revenue in Q3 , up 10% year-over-year, Apple’s had a mixed year in the markets as inves

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