Apple is set to unveil its latest lineup of devices on Sep. 9 at its annual fall hardware event, with a slimmer iPhone model rumored to headline the announcements.

The event, which begins at 1 p.m. ET from Apple’s headquarters, has been teased with the phrase “awe dropping.” The company is expected to introduce new versions of the iPhone, Apple Watch and AirPods.

According to reports from Bloomberg and TFI Securities, Apple will announce four iPhone 17 models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and a new thinner device possibly called the iPhone Air.

The event continues Apple’s tradition of showcasing flagship products ahead of the holiday shopping season. Further details, including pricing and availability, are expected to be released during the presentation.

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