Bansk Group has made another beauty acquisition.
The parent company of Amika, Eva NYC and Ethique has acquired Yellow Wood Partners’ majority stake in the skin care brand Byoma. Terms of the deal were not disclosed.
“We really love the beauty and personal care space. The consumer is so engaged and when you have strong brands with demonstrated efficacy, you see a lot of consumer loyalty. We’ve been focused for the last couple of years on building a portfolio of personal care brands,” said Chris Kelly, senior partner at Bansk Group. “We’ve been evaluating a number of skin care opportunities and have been focused on finding the right ones.”
It comes at a time when beauty M&A activity is warming up, with skin and personal care acquisitions ranging from Medik8’s sale to L’Oréal, Rhode’