Penske Media Corporation announced today that Matt Ullian has been appointed Senior Vice President, Special Projects. In this newly created role, Ullian will advise PMC’s portfolio of brands on overall event strategy, talent booking, and guest list curation. He is based in Los Angeles and will report directly to Jay Penske, Chairman, Founder and CEO of PMC.

Ullian brings extensive experience in talent booking, event curation, and strategic partnerships to the role. Prior to joining PMC, Ullian co-founded Boldface Partners in 2019 with longtime Vanity Fair colleague Jane Sarkin, where he worked with clients including Netflix, Amazon, Universal, Bloomberg, PBS, The Atlantic, Air Mail, and Puck, curating high-profile guest lists, producing events, and securing top celebrity talent for appe

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