Apple is ramping up for its annual event, where leaders are expected to announce the latest, highly anticipated iPhone 17.

Apple's "Awe Dropping" event kicks off at 1 p.m. ET on Tuesday, Sept. 9. While the company doesn't announce an itinerary for the gathering, experts and media reports project the iPhone 17 will be announced, which has been rumored to feature Apple's first custom-designed Wi-Fi and Bluetooth chip.

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