2025 was a good year to be a makeup enthusiast: foundations boomed, lip liner reigned supreme and every brand had a new mascara. But, with so many new options to choose from, it's easy to have no clue where to begin. That's where we come in! We spent months blending and buffing, swatching and swiping to find the best primers, skin tints, bronzers and more to sort what of the latest is destined to be among the greatest. Happy shopping!

THE BEST MAKEUP OF 2025

Best Primer: Laura Geller Spackle Skin Perfecting Primer SPF 30

Buy Now for $38

This SPF left a “noticeable smoothing effect” under makeup and was also praised for not pilling.

Best Color Corrector: Kosas Revealer Extra Bright Serum-Powered Color Corrector

Buy Now for $32

A “game-changer,” reported a tester of this formula, wh

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