Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all.
The country store and restaurant chain announced on Sept. 9 that it isn't moving forward with restaurant remodels, weeks after it reversed course on a logo change that sparked widespread controversy.
"You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen," Cracker Barrel said in a message on its website. "Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be."
Cracker Barrel said it had only tested the remodel in four of its 660 locations. Nonetheless, the chain said it will make sure all restaurants "are in good shape and meet your expectations."
"With our recent announcement that our 'Old Timer' logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today's step reinforces that we hear you," Cracker Barrel said.
Cracker Barrel announced restaurant remodels earlier this year
The company announced during its Q2 earnings call in March that it would be remodeling 25-30 locations and "refreshing" another 25-30 with an aim to attract younger crowds.
According to a TikTok video Cracker Barrel posted last year, updated restaurants featured new lighting, decor, and tables and chairs. Instead of wall dividers covered with Southern-style wall decor, bookcases held a handful of items, highlighting the more open feel.
Some commenters were quick to disapprove of the new, more modern redesign.
"Listen, if I can't struggle to read the tri-fold paper menu by the light of a kerosene lamp on my wobbly table in the most uncomfy wood chair, I don't want it," one commenter said.
Another wrote, "A swing and a miss. We eat here for a reason. I get what you tried. I don't want bright and open. I want grandma's house back."
Cracker Barrel also flip-flopped on an updated logo
Cracker Barrel's change of heart about its restaurant remodels came two weeks after a similar switch-up on its planned logo redesign.
On Aug. 19, Cracker Barrel unveiled a new, simplified logo with the launch of a fall menu campaign called "All The More." The logo still featured the company's classic gold and brown color palette, but it removed a man seated next to a wooden barrel.
Some customers decried the logo change, with one Instagram commenter calling it "cold and sterile."
Meanwhile, some conservatives suggested the new logo was political. President Donald Trump also weighed in, writing in a Truth Social post that the chain could earn "free publicity" if it went back to its old logo.
"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump said on Aug. 26. He has since shared more social media posts playing on the brand's logo.
The same day as Trump's initial post, Cracker Barrel said it would drop the much-criticized new logo and return to the "Old Timer."
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company's statement said. "Our new logo is going away and our 'Old Timer' will remain."
Contributing: Greta Cross, USA TODAY
Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.
This article originally appeared on USA TODAY: Cracker Barrel nixes restaurant remodels after logo controversy
Reporting by Melina Khan, USA TODAY / USA TODAY
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