For a while now, it's been clear that the future of moviegoing has to be bigger in order to compete. IMAX screens are more important than they've ever been, which, in turn, has made premium format competitors such as Dolby Cinema more essential than they've ever been. But the Sphere in Las Vegas has taken premium moviegoing to a new level with its recent rollout of "The Wizard of Oz," with the enterprise becoming a massive financial success in the early going.

As reported by Bloomberg , the Sphere's presentation of the 1939 cinematic classic has been selling between 4,000 and 5,000 tickets per showing, with "The Wizard of Oz" itself being shown two to three days a day. What's more, those tickets cost almost $200 each, which is more than 10 times the average movie ticket price (even in

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