Robbie Henchman has been elevated to senior partner at WME , where he will immediately begin supervising the operations of marketing agency 160over90, as well as the talent agency’s brand representation business.

Clients of 160over90 include AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, University of Pittsburgh, Verizon and Visa. WME brand clients include Lego and McDonald’s, among others. Henchman will work closely with executive vice presidents Ryan Brown, Jessica Sinn and Justin Zambuto, all of whom will report to him.

“Robbie’s track record of delivering strategic partnerships and building meaningful, longlasting relationships with brands and C-suite leaders is quite simply second to none,” said WME Group President and Managing Partner Mark Shapiro, in

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