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Ralph Lauren has long been recognized for its ability to merge timeless design with forward-thinking strategies. Now, the brand is taking its next leap into digital innovation with the introduction of Ask Ralph, an AI-powered stylist bot built directly into the Ralph Lauren app. Available to U.S. users on both Apple and Android devices, the chatbot aims to transform how customers discover, shop, and style their wardrobes by offering real-time, personalized fashion advice.

This move highlights Ralph Lauren’s willingness to experiment with emerging technologies while staying true to its heritage. By integrating conversational AI into its digital ecosystem, the brand positions itself at the intersection of fashion and technology, appealing to a new generation of sho

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