New Balance is dipping into its archives to give not a second, but a third life to one of its forgotten early 1990s sneaker models.
First introduced in the early ‘90s as the CXT770, the New Balance 770 was originally meant to be a cross-training shoe equipped to tackle a variety of athletic pursuits. However, the durable and supportive mid-top silhouette, designed by Jonathan Morris, was instead repositioned as a tennis shoe with the Boston-based athletic manufacturer touting its court stability. After being repurposed by the brand once, the 770 is back 30 years later, this time with a brand new purpose.
For 2025, the 770 lands under the New Balance Numeric skateboarding arm. From a glance, the model is largely unchanged: it has the same sleek, yet stout shape and signature detail