The experiment was a remarkable success. In 2023, the Hybe Corporation and Geffen Records set out on a quest to create a massively popular global girl group.
Katseye’s Gap ad hit 400M views in 3 days. What happened next?

96
The experiment was a remarkable success. In 2023, the Hybe Corporation and Geffen Records set out on a quest to create a massively popular global girl group.