With the return of Hypegolf Clubhouse to the SoHo neighborhood, golf is having a cultural moment in one of NYC’s most prominent shopping districts. Opening week, Michelob ULTRA debuted its collaborative collection with Hypegolf, serving up on-course essentials that pay homage to the beer purveyor’s legacy in sports. Across the collection, subtle red and blue accents, along with details like ribbon-design zippers, nod to Michelob branding in a refined manner.

Exclusively available at Hypegolf Clubhouse, the Michelob ULTRA X Hypegolf collection features utilitarian silhouettes that perform from the green to the streets. The hero product, an oversized quarter-zip pullover, is a transitional layering piece, perfect for those breezy moments at the tee. With a relaxed fit, it appears in a vibra

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