Bob Mackie is bringing his signature Hollywood glamour style to the masses with an exclusive collection for JCPenney launching this week.

“At JCPenney , we’re redefining what it means to be iconic,” said Michelle Wlazlo, chief executive officer, of JCPenney, in a statement. “Partnering with the Bob Mackie brand allows us to merge the extraordinary with the everyday, offering customers runway-worthy fashion at unbeatable value. This collection is an invitation to say ‘yes’ to self-expression, glamour, and confidence, no matter who you are.”

The project is part of Penney’s new brand messaging, “Yes, JCPenney!”

This collection features an array of mini and long dresses crafted in velvets and shimmering ombré sequins, jewel-toned cocktail dresses with intricate beading and marabou fe

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