The Port of Brisbane has failed in its attempt to protect its trademark for the Brisbane International Cruise Terminal, despite it featuring prominently atop the $158 million facility for more than three years.

The terminal has been using the corporate branding since it welcomed its first ship, P&O’s Pacific Explorer, in June 2022.

Port of Brisbane Pty Ltd applied to protect its branding the following year, but last week IP Australia knocked back its application to protect two variations of its corporate logo for a third time.

The Brisbane International Cruise Terminal at Pinkenba. Pic supplied by the Port of Brisbane. Credit: Port of Brisbane

In a letter to Melbourne-based Allens Patent & Trade Mark Attorneys, representing the Port of Brisbane in the matter, IP Australia trademark

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