Media and Communications Psychology in the 21st Century

Streaming Media Source: Luskin International, with permission

The 20th century experienced a dramatic explosion of mass media communications —from newspapers, to magazines, advertisements, radio, movies, television, and the internet. The 21 st century has amplified media-centrism with AI .

Now, one quarter of the way through the 21st century, it is useful to pause and ask ourselves, "How and how much do various forms of internet-driven media communications, including AI, affect and influence thinking and behavior?" Such questions are necessary for understanding the social impact of media and human behavior. Media and communications psychology (MCP) is an important field in helping us to understand the implications of media in any social context.

MCP has a distinguished history. In