Jessica Rich is finding power in slowing things down. The women’s footwear designer known for red carpet-ready heels is preparing to launch her fall 2025 two-part collection “The Power Drop” in strategic waves, which spotlight one shoe a week, beginning with the skin-tight Empire Boot on Friday.

Over the course of five weeks, the weekly shoe releases will build anticipation for customers and feature storytelling around each singular style. With pricing set between $200 and $375, the shoes will be available for preorder only. Part two of the collection will come later in the fall season.

Rich found that putting out 12 or six styles at once when she hit retail stores might have overwhelmed her customers, so she’s returning to the slower pace of her early days when she first launched her b

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