Vivaia is putting down roots in London as the eco-friendly footwear brand opens its first U.K. retail store.

Located inside the Westfield London shopping center, the new store was a “natural choice” for Vivaia as the company noted that London surpassed New York as its top performing city in terms of sales in 2024.

Vivaia’s London store spotlights its latest launch, the “Sneakerina” – a lace-up derby flat silhouette with a triple-layer sole, foldable design and interchangeable laces. Since its launch , the company has sold more than 15,000 pairs of its Sneakerina in just two months, Vivaia noted.

The store will also showcase a special embroidered Cavalier King Charles Loafer, inspired by the beloved British spaniel and exclusive to the U.K. market.

Jeff Chan, co-founder of Vivai

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