Atlantic Music Group CEO Elliot Grainge is contemplating the current and future uses of artificial intelligence in the music industry. And while the young executive believes today’s audiences have a desire to connect with human artists, he’s unsure how future generations will interact with the technology.

“Within music, how will Gen Alpha and Gen Beta, how will their relationship with art and artists be different to these generations that have grown up understanding the importance of artistic integrity and real energy and real people making real music in their art form?” Grainge asked the audience at the 2026 Trapital Summit in Los Angeles on Wednesday (Sept. 10).

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