Clemson and Florida got the ACC rolling out a viewership-based cash pie. Rather than the equal revenue received by its members, the two teams split 40% of the media-rights revenue. The remaining 60%? Cashed in based on the viewership metric. The situation is not similar in other conferences. For instance, the B1G shares its revenue equally with the member schools. However, one program, in particular, has been gunning for a change.

The B1G signed a seven-year, $8 billion media rights deal with NBC, CBS, and FOX until the 2029-30 season. The conference shares the revenue equally. One positive is that it ensures financial stability for all the members. However, not every member brings the same eyeballs to the games. Historically, programs like Ohio State and Michigan have led the charts when

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