LaPointe , which is celebrating its 15th year in business, is widening its direct-to-consumer operation.

The company will open The LaPointe Atelier at 31 Howard Street, 2nd floor, to host private appointments for its statement occasion dressing.

According to Sarah Adelson, LaPointe’s business partner and brand chief executive officer, the company’s 15th anniversary gave them a chance to reflect.

“We looked backwards and where the brand’s been and where we want to go, and we really wanted to double down on statement occasion dressing and that luxury customer who’s always come to us for that,” said Adelson. She said that instead of being “everything to everyone,” they wanted to focus on dressing that luxury customer in a personalized, intimate environment.

Adelson said the brand has a

See Full Page