LONDON--(BUSINESS WIRE)--Sep 12, 2025--

Adverity , long recognized as the essential marketing data platform, today launched Adverity Intelligence, its first dedicated AI-powered analytics layer. Built to utilize AI at scale, it empowers marketers to transform complex data into intelligent actions with ease.

Leveraging AI and MCP (model context protocols) technology, the launch of Adverity Intelligence marks a pivotal step in the company’s growth journey. While the company will continue to invest heavily in its core data platform as the essential foundation for marketing data, the arrival of Adverity Intelligence signals its expansion into analytics capabilities that enable entire teams to move from information to action with speed and confidence.

Marketers are under increasing pressure

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