DUBAI, United Arab Emirates--(BUSINESS WIRE)--Sep 12, 2025--

On September 5, 2025, during the Dubai Fashion Week Spring/Summer 2026 (DFW), Chinese automobile brand SOUEAST and Michael Cinco, the most internationally influential haute couture fashion brand in the Middle East, officially announced their collaboration. This marks another significant stride in promoting the crossover integration of the automotive and fashion industries, following SOUEAST's achievement as the first Chinese automobile brand to establish an exclusive partnership with Dubai Fashion Week, which was co-founded by Dubai Design District and the Arab Fashion Council.

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Both parties stated that

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