Discount tickets helped boost attendance and drive down revenue at Six Flags parks this summer as the newly merged company attempts to rebound from recent financial woes and dig out of a mountain of debt.
Six Flags provided a mid-quarter update on attendance and revenue trends for the summer on Friday, Sept. 12 in hopes of highlighting some “positive momentum” after a disastrous second quarter earnings report in August.
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Six Flags reported a 298,000-visitor increase in attendance during the nine-week period ending on Labor Day Weekend — the traditional end of the summer season.
Attendance was up 2% over the summer with 17.8 million visitors passing through the turnstiles at Six Flags’ 27 amusement parks a