Blaze orange camo and the Pheasants Forever logo are making an appearance in the beer aisle in Midwestern states popular for pheasant hunting.

The American lager is a collaboration between Minnesota-based brewery Grain Belt Beer and Pheasants Forever. Sales of the beer will support wildlife conservation efforts from Pheasants Forever throughout the Midwest.

Folks in Iowa, Minnesota, North Dakota, South Dakota, Wisconsin and Nebraska, where the beer is sold, will also see blue camo cans and bottles with the pheasant logo for Grain Belt Beer’s light version of the lager, Premium Light.

This is the second year the brewery has partnered with Pheasants Forever for the beer. Shannon Hoheisel, Pheasants Forever’s corporate partnerships manager, said it was “very exciting” to renew the partners

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