The founder and namesake of an iconic American brand has died.

Ron DiMenna, who founded Ron Jon Surf Shop in 1959, died on Sept. 6, the brand announced. He was 88.

“We honor all the creativity he brought into this world, and we will continue to honor his love for the beach and all things surf,” a company statement said. “Our thoughts are with his wife, Lynne, during this difficult time.”

Ron Jon Surf Shop specializes in surfing and bodyboarding equipment, as well as beachy apparel. It has 13 stores nationwide in Florida, Alabama, New Jersey, South Carolina and Maryland.

The brand and its iconic logo have long been associated with beach culture.

DiMenna, a former Marine, and his wife, Lynne, founded Surfing’s Evolution & Preservation Foundation , a charitable organization that suppor

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