Eos Products has promoted chief marketing and innovation officer Soyoung Kang to the newly created role of president.

In her new position, she’ll continue to oversee marketing, innovation, and ecommerce, while also assuming expanded responsibility for the company’s commercial strategy, business performance, and P&L growth and profitability

From challenger to Gen Z fave

The marketer first joined Eos in 2018 and has spent the past seven years turning the personal care brand into a millennial and Gen Z staple through social-first marketing campaigns.

When she joined, Eos was a small challenger brand that sold one key product—a colorful, spherical lip balm. Now, the business sells skin care, beauty, and shaving products.

Notable campaigns include “Bless Your F*ing Cooch” , a limited-e

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