Earlier in January, Oakley unveiled its dedicated booth at the PGA Tour, providing a glimpse into the brand's foray into golf. The Oakley Edge Icon, a bold footwear design which approached high-performance sporting gear beyond the realm of eyewear, made a strong impression amongst attendees. A partnership with J.R. Smith and the launch of the "Artifacts From the Future" campaign saw Oakley gaining momentum as a strong golf wear contender.

"Future Genesis," Oakley's latest sci-fi-inspired campaign, deploys dystopian landscapes, steely atmospheres and hyper-futuristic visual motifs to actualize the kinetic future Oakley envisions to outfit. In a new collaborative apparel drop with the Hypegolf Label, these themes materialize in a sartorial language. Refined and minimalistic, the collection

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