Where homebuyers can score five- and six-figure incentives on new homes

Vincent Salandro for NewHomeSource

Where homebuyers can score five- and six-figure incentives on new homes

The 2025 housing market has presented challenges for buyers, with high prices, elevated interest rates, and economic uncertainty. Still, demand for homeownership remains strong, and builders are responding with a growing array of incentives to help buyers move forward.

These incentives can:

Reduce monthly payments (through mortgage rate buydowns)

Lower upfront cost (through price concessions or closing cost assistance)

Add value (through design upgrades and premium finishes)

While many builders ramp up promotions in the spring and summer, fall is often the best time for buyers to find deals. As public builders, including Lennar, KB Home, Toll Brothers, and Beazer Homes, a